Winning Edge #74 – FUD: Use it, but sparingly

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

Listen to Snack #74 below, where we share a 3 ways to (sparingly) use FUD (Fear, Uncertainty, & Doubt). 

You can also click here for an informative handout.