Winning Edge #65 – Nail the middle of your story

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

Listen to Snack #65 below, where we break down what makes the middle of a story work.

You can also click here for the transcript or here for an informative handout.