Winning Edge #64 – How to start a story people want to hear

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

Listen to Snack #64 below, where we give you the formula for a great opening line for your story.

You can also click here for the transcript or here for an informative handout.