Winning Edge #56 – Being Popular Doesn’t Balance the Budget

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

Listen to Snack #56 below, where share what to do when you have a popular politician with unpopular policies. In a nutshell, don’t tell voters they’re wrong. Instead, give them a path to be right.

You can also click here for the transcript or here for an informative handout.