Winning Edge #50 – Tell the Second Story (Audio)

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

Listen to Snack #50 below, where we share how telling the ‘second story’ can leave a lasting impact. Or, click here for the transcript or here for an informative handout.