Winning Edge #36 – Helping undecided voters not be wrong (audio)

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

Listen to Snack #36 below, where we share share three steps—inspired by Dwight Eisenhower’s famous “I will go to Korea” speech—to validate undecided voters’ past decisions while offering a compelling reason for change. Or, click here for the transcript or here for an informative handout.