Winning Edge #29 – Persuading with a Story (Audio)

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

Listen to Snack #29 below, where we share lessons from President Ronald Reagan on telling persuasive and powerful stories. Or, click here for the transcript or here for an informative handout.