Winning Edge #22 – Creating Your Character Story (Audio)

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

Listen to Snack #22 below on how creating a character story can help you forge a deeper connection with voters and show them you’re the right person for the job. Or, click here for the transcript or here for an informative handout.